Phoenix, AZ -- HercuWall , a patented, “green” wall building system, which could revolutionize homebuilding across the globe, will be introduced here on Earth Day (Wednesday, April 22) by Smart Homes Alliance.

Michael Niemann, founder and CEO of HercuWall, Inc., manufacturer of the newly released system, will unveil the product in a formal presentation to building contractors and other key individuals in the construction industry from throughout the Phoenix area at The Wall Company in Gilbert.

Niemann said HercuWall is a unique building system ideally suited to both residential and commercial construction -- providing significant economic advantages to both the builder and home owner. “It is a superior alternative to both wood and concrete block construction as well as traditional ICF (insulating concrete forms) construction,” said Niemann. “This is because of our distinctive panelized design that takes advantage of the strength of steel-reinforced concrete plus our versatile simplicity which enables our walls to be installed much faster than other options.”

Energy Efficient -- Owners benefit because HercuWall provides them with a stronger, draft free, energy efficient home that is mold, moisture and termite proof as well as highly resistant to natural disasters,” explained Niemann. “It reduces utility costs by 40% to 60% over conventional wood construction when combined with proper attic insulation, windows and HVAC equipment. Moreover, insurance and on-going maintenance costs can also be expected to be less for the end user.”

Cost Efficient – A big advantage is cost efficiency – especially for production builders with significantly shorter build cycles. It takes only two days to frame a typical 2,000-sq.ft. home with the HercuWall system -- which can result in major savings to all parties. It requires minimal training with in-place labor.

Environmental Attributes -- HercuWall benefits the environment by saving trees, reducing emissions and lowering overall energy usage year after year. “Builders can now offer true green construction without compromising quality or price,” noted Niemann.

“Stronger, faster, smarter,” said Niemann. “HercuWall is a superior product that can be installed in less time and is friendly to the environment. We believe it will one day become the preferred exterior insulated wall building product for residential and commercial applications worldwide.”


HERCUWALL -- Is a patented steel reinforced concrete insulating form building system engineered for superior strength and durability to wood frame. It is environment friendly and resistant to mold, moisture, insects and natural disasters. Importantly, it is extremely cost efficient because of its ease in installation. It performs unlike any other building system on the market today. The product is manufactured by HercuWall, Inc. based in Phoenix. With the success of earlier proof of concept demonstrations, the company is now releasing product improvements with significant third-party endorsements that distinguish HercuWall as a top contender in seizing market share in the construction industry. For more details, visit www.hercuwall.com.

THE WALL COMPANY -- HercuWall is strategically partnered in Arizona with The Wall Company of Gilbert, AZ, a recognized leader for more than two decades in the construction of basements, site preparation and concrete work. It is one of the largest such companies in the Southwest. For more info, visit www.thewallco.com

SMART HOMES ALLIANCE -- The Smart Home Alliance is an Arizona based association that promotes the use of cement based building materials in the Arizona residential construction market. The alliance was formed by a group of trade associations who share common goals and interests in cement based construciton. For details visit www.smarthomesalliance.com