Peachtree City, Ga. — Rinnai America Corporation recently launched a revamped website as part of a consumer education campaign designed to teach consumers about the benefits of tankless water heaters. The company’s upgraded site (www.rinnai.us) features detailed tankless water heater benefits and purchasing information.

“Most consumers in North America are unfamiliar with tankless water heaters, so we realized that we have the perfect opportunity to educate consumers about the benefits of tankless water heater technology and why Rinnai is the best choice for them,” said Phil Weeks, general manager of Rinnai America Corporation. “Our education efforts consist of a two-step process. First, the commercial reaches out to consumers and makes them aware of a household problem—that tank-style water heaters waste energy—then it directs consumers to our Web site, where they can find detailed information about the energy-saving and lifestyle-improving aspects of Rinnai’s tankless water heaters.”

Rinnai’s new, streamlined website is designed to educate consumers and offers an enhanced online experience for both consumers and dealers. By consolidating information previously housed on multiple Rinnai sites into one simple-to-navigate location, www.rinnai.us, Rinnai has made it easier for consumers to understand tankless water heater technology as well as the rest of the company’s product portfolio including its direct vent wall furnaces, gas fireplaces, hydronic air handlers and cooking appliances.

“Online research plays a huge role in the home products purchasing process, so we took great care to make the new Rinnai Web site very informative and consumer-friendly,” said Kelly Matheny, Rinnai’s e-business manager. “We’re thrilled with the success of the launch so far.”

The new Rinnai site features detailed product information, a dealer locator and a calculator for determining which Rinnai tankless water heater model is appropriate for a specific home; plus, consumers can sign up to have a Rinnai registered dealer contact them regarding product installation. A separate section of the site promotes special offers, rebates and incentives that are available to consumers and includes information about the company’s leasing program, while an online press room contains the latest Rinnai news as well as recent media clips featuring Rinnai products. The site also houses a customer support section that is designed to assist in resolving product issues by connecting customers with Rinnai’s 24-hour call center and providing a list of nearby Rinnai registered service providers.

“In developing the new site, we worked to maximize its functionality for every possible audience—our potential customers, our dealers, our internal teams and the press,” said Matheny. “The site redesign, in conjunction with our new commercial, is having a definite impact on how consumers view Rinnai, and we look forward to seeing the positive effects these efforts will have on the rest of our business.”

For more information, visit www.rinnai.us.